Swede White

> MARKETING . COMMUNICATIONS . AI

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Differentiating comms to move how people feel. Marketing to shape what people buy. Messaging for audiences with five senses and context for those that generate, summarize, and compact.

> APPROACH

[01] Stories that cut through noise

Positioning that matters for builders, influencers, and the agents they use.

> Today: Head of Product Marketing at MongoDB. Yesterday: Principal Growth and Content Strategist at AWS, Lead Communications Strategist at Wolfram, Reporter and Producer at WRKF | NPR.

[02] Comms built to shift perceptions

Strategic narrative for brands and engaged confidence for leaders who are interviewed, challenged, and quoted.

> Positioning architecture and narrative design are the foundation. Spokesperson and channel strategies activate it for engagement.

[03] Tuned for machines and the people who use them.

Messaging systems and frameworks designed to influence a full spectrum of audiences.

> Storytelling, strategic communications, and technical marketing since 2009.

Swede White

> APPROACH

[01] Stories that cut through noise

[02] Comms built to shift perceptions

[03] Tuned for machines and the people who use them.

> ELSEWHERE