Product Marketing. Communications. AI.
Swede White
Communicating bold ideas to move how people feel. Marketing technical value to shape what people buy. Building for the audiences that read—and the ones that summarize, compact, and generate.
Approach
Stories that ship with the product.
Positioning and launch narratives that make technical value legible to buyers, builders, and the agents they develop with.
Today: Head of Product Marketing at MongoDB. Yesterday: Sr. Manager of Tech Comms and Principal Content and Growth Strategist at AWS, Lead Communications Strategist at Wolfram.
Comms built to influence audiences.
Robust strategy development, crisp messaging, and impactful coaching for leaders who get interviewed, challenged, and quoted.
Counsel for top executives from CEOs to CISOs on comms strategy, thought leadership, and issues management. Spokesperson training for reporter, analyst, and influencer engagement.
Tuned for machines and the people who use them.
Messaging systems designed to influence a full spectrum of audience—not just humans.
Storytelling, strategic communications, and technical marketing since 2009.
Elsewhere
LinkedIn